About us
Our team is what sets us apart. Our experienced team provides us the advantage in delivering the best solution to our Client.
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We challenge. We innovate. We collaborate.
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We believe that challenging each other’s ideas is the best way to reach our full potential. We stay out of the ordinary to provide an unparalleled yet simplified procurement solution. Our team welcomes collaboration, communication and exchanging ideas.
Meet the SimPPLY leadership & management team

Paul Menzies
Chair Advisory Board
Paul has over 25 years of experience leading Strategic Sourcing, Supply Chain, and Logistic operational transformations within major Telco, Airline, and Industrial / Mining enterprises across Asia Pacific. he has a demonstrable record of producing sustainable benefits to organisations through the delivery of robust management consulting projects, including risk, change, and safety/security.

James Norfor
Partner
James is a founding member of SimPPLY and has broad experience in Australia, New Zealand and internationally, working in and with private sector companies and the public sector, across a number of industries. James specialises in procurement and organisational transformation, procurement technology deployment, procurement strategy development and implementation; and major organisational change initiative to improve procurement performance and alignment.

Julie Zhu
Senior Analyst
Julie is an experienced Analytics professional with extensive experience across the public and private sectors. She is skilled in helping organisations identify business needs around data and information solutions through data sourcing and warehousing, data cleansing and categorisations, database architecture to interactive dashboards, and highly automated reporting systems.

Clara Villaruel
Executive and Marketing
Assistant
Clara is the Executive and Marketing Assistant for SimPPLY. Working with government agencies in the past gave her a strong background in procurement management and provide high-level administrative support under the project management office. She assist partners and executives in data research and manages SimPPLY's social media, print materials, and digital content.